The Association of Women in Property

Phoenix Collegiate Development Challenge

School students transformed into property professionals -  March 2011

School students at the Phoenix Collegiate in Sandwell, West Midlands, turned architect, surveyor, planner and engineer for a special Community Development Challenge.

The competition, specially devised for the school by Elizabeth Flowith (Jon Flowith & Partners) from the Association of Women in Property, challenged the 15/16 year olds to 'think property', to help them gain a better understanding of what careers in property and construction could offer.

For four months, 30 Year 10 Business Studies students worked on the project which required them to put themselves in the position of a team of property professionals, in order to advise a fictitious 'charity board' on how best to develop five acres of prime development land.

The 10 teams each presented their recommendations to the charity board, when the proposals were scrutinised and a final scheme accepted.  The charity board was represented by a team of judges, each drawn from a real-life professional property-related or business background including Kathy Toon, Real Estate Lawyer at Martineau, Jennifer Price of developer MCD and Alun Thorne, Editor of the Birmingham Post.

This competition provided the students with a unique insight into a career that is considered by many to be more male orientated and broadened their horizons in terms of the opportunities on offer to them once they leave school.

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